ILTACON 2015 – Building on our strengths to empower our future

September 3, 2015


It’s been an amazing week at ILTACON 2015 in Las Vegas. We’re surrounded by people who live and breathe technology: both from the perspective of technology professionals working in law firms and within legal departments and from the perspective of being a technology solution provider here to help people discover new technologies and figure out ways to improve their current technology environments – and of course, our wheelhouse is communications lifecycle management.

The keynote address, delivered by Sir Ken Robinson, was serious, funny, and thought provoking. Based on his book, “The Element: How Finding Your Passion Changes Everything,” his speech seemed more like an intimate conversation and an invitation to laugh, wonder, and question the world around us rather than a pedantic discourse on technology, education, and the world.

I especially appreciated his segment about communications and how much it’s changed from phone numbers belonging to a geographic area (party line), to belonging to a specific location, to belonging to an individual. Consider the implications 30 years ago of a phone number belonging to an individual! It was incomprehensible because phones were tethered to a desk or wall, not something that could be carried in your pocket or on your wrist. Today, firms are struggling with both the connections in their physical locations and those tied to individuals. And that’s where we can help. By providing a full communications lifecycle solution that gives visibility and control of an organization’s telecom estate, we reduce the burden on IT and finance teams by delivering them a single telecom invoice, providing them with a single number to call for technical support, all while optimizing their infrastructure and delivering savings.

The theme for the conference this year is “Once Upon a Time,” and resonates with the driving force of technology and last year’s theme, Imagination. We’re invited to suspend belief for a moment, and try to imagine the impossible, to step into a technology fairytale and let our creativity run riot.

So what’s the fairytale ending to telecom challenges?

It’s an end to the chaos of hundreds of invoices hitting your AP team each month and the challenge of reviewing, approving, and paying them on time.

It’s finally getting an accurate inventory of circuits, devices, and other assets properly tied to existing locations and individuals.

It’s having both top level and granular reporting and insights to provide actionable intelligence as you move, change, and grow.

It’s a team that has your back when you’re working with carriers, negotiating contracts, and optimizing your communications infrastructure.

It’s realizing cost savings without compromising the integrity of your network.

And it can be any number and any combination of the above.

Straw, sticks, or bricks?

There is no one-solution-fits-all when it comes to telecom, and not every solution will provide the type of security you need. You need to consider the size of your company, the number of locations and employees, the complexity of your network and infrastructure, and your data and bandwidth requirements. But regardless of your size, every organization must have some sort of telecom management solution in place.

In a recent webinar, we explored 3 options: audit (good), telecom expense management (better), and telecom lifecycle management (best).  We had fun with this theme during the opening event and over the course of the conference, demonstrating that vCom Solutions is the brick house of telecom management.

>If you didn’t get to see us at ILTACON 2015, you can check out our 1-minute video here and our tale of the Three Telecom Managers here. Drop us a line and let us know what telecom challenges you’re facing.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.

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