#MobileMonday – Know Your Stakeholders IV: The Business Groups

March 16, 2015


Business Groups are the teams including IT, Procurement, HR, Legal, and Finance that have corporate-wide responsibilities and input for mobile devices.

IT’s concerns include providing device and software support, ensuring network and data security, and enforcing corporate policies. They must balance the needs of their constituents with their bandwidth and resource limitations. The larger the variety of devices and operating systems allowed within the organization increases the complexities of support for IT teams.

Security issues are an increasing concern for IT teams, with 58% of IT Managerssurveyed in Webroot’s report, Fixing the Disconnect Between Employer and Employee for BYOD (Bring Your Own Device), indicating that they are “very” or “extremely” concerned about security risks from employee use of personal devices.

Under a corporate policy, Procurement has responsibility for identifying vendors and sourcing devices and services. Ensuring appropriate contracts for voice, data, and roaming plans; taking advantage of promotions and offers; and expediting device delivery to new employees will all be governed by the corporate mobile strategy. Additionally, procurement teams need to be aware of retiring devices and reclaiming devices from former employees; these impact the inventory available for new employees.

HR is a critical step in the lifecycle of a device and helps ensure that new employees receive the devices they need as dictated by corporate policy and that departing employees turn over all required devices. Additionally, the devices and services are benefits and should be considered as such when positioning the organization to prospective employees. HR is also the team that conveys mobile policies to employees and ensures compliance. As advocates for both the enterprise and the employee, they are well positioned to balance the needs of both sides.

Legal must always consider the liability involved with devices, personal usage and data, and corporate usage and data. In cases of legal action against the firm or an individual in the firm, legal teams need to be able to access historical emails, messages, and data, which can prove challenging (and potentially embarrassing) for organizations that have allowed the mix of personal and professional devices, services, and data.

Finally, Finance teams are challenged not only with enforcing budgets and getting positive return on investment for devices and services, but also with processing and paying invoices. Concerns include payment of devices and services; reimbursement for personal usage; approving and paying invoices; and understanding not only the potential savings but potential costs of the various mobile strategies.

Each of these stakeholder groups needs to be in lock step when agreeing a corporate mobile strategy.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.

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