This is part two of our series “Know Your Stakeholders” in which we explore the various groups within an organization that need to be considered when implementing a mobility strategy.
The largest group of stakeholders is the end users. They’re the ones responsible for consumerization of IT – introducing “consumer” technologies to the enterprise. Technologies include both electronic hardware and online services. Employees installed applications and accessed online services such as social media and networking sites, personal email, and online data storage services on their corporate devices. Alternatively, they were connecting to the company network on their personal devices, accessing email and downloading potentially sensitive data. Gartner described this as an unstoppable trend, one that can be embraced and dealt with.
With the lines between work and life becoming increasingly blurred, so too has the line between work and personal devices and services. From the employee perspective, they appreciate freedom and flexibility, devices that offer the newest technology, access to their online services, and the ability to work from anywhere and at any time.
On the enterprise side, concerns include balancing costs, maintaining security of corporate networks and data, and ensuring employees have the technology they need to be productive.
Although some of the End User desires can seem frivolous, it’s important that decision makers not dismiss them. For example, it may seem counterintuitive to allow Facebook access; however a 2011 report showed that 56% of employeeswill not work for a company that prevents them from accessing social networks … or they’ll find a way around the prohibition. With 50% of CEOs prohibiting use of social media at work, these means missing out on employees who choose not to work at organizations banning social media, or even worse, having employees who undermine corporate policy by finding another way to get to the blocked sites.
The optimal solution will weigh the needs of the end users with the concerns of the enterprise. Gaining buy in is critical, otherwise adoption of the policies can prove to be challenging.