#MobileMonday – Know Your Stakeholders

February 23, 2015


You’ve got employees, they’ve got mobile devices. According to Sophos, the average person carries 2.9 devices. Strategy Analytics predicts that by 2020, the number of devices per person will jump to 4.3. Whether or not these are company-sanctioned or company-provided devices, this will impact the enterprise. (Personally, I have 2 company-provided connected devices and 3 personal connected devices)

This issue is compounded with the shift to anywhere, anytime workers. Forrester’s 2013 Mobile Workforce Adoption Trends found that 29% of the global workforce can be classified as anytime, anywhere information workers, a number that continues to grow.

Companies need to implement and enforce strategies that empower employees but protect the organization. But the key to success is balancing company needs and engaging stakeholders.

There are four main groups of stakeholders: End Users, Departments, Business Groups, and C-Level / Executive Suite.

The largest group – and the most often overlooked – are the End Users. These are all of the individuals across all bands that carry and use mobile devices, corporate or personally owned, that access the network. Next are the Departments. These are the teams who have similar use cases for technologies and their managers who are responsible for driving team success and managing budgets. The next step up are the Business Groups who have company-wide oversight for their portion of mobile device usage. The main groups are IT, Finance, Procurement, and HR. Finally, at the top of the pyramic, is the C-Level / Executive Suite, which potentially includes board members, and who have a higher level of oversight on budget and policies. Ultimately, they want to be able to balance company goals for growth and success with employee enablement supported by a strong communications infrastructure.

Understanding each of these stakeholders can help teams select a better mobile device policy for the organization, and engaging the stakeholders helps ensure that the policy is upheld by each employee. Over the next few weeks, we’ll continue to explore the needs and wants of each of these groups.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.

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