CFO Evolution by Armanino McKenna

November 1, 2011

With the move to nearly all digital communications, which includes data, voice, and mobile/tablet devices, big carriers have had to invest billions in building up mobile and fiber-optic networks.  The cost of those systems is being paid by, well, your company and many others.  Unfortunately many companies lack visibility and control over their telecom spend.  And the more the company grows with multiple offices across many states, the more time consuming and labor intensive it becomes to manage the complicated infrastructure.

Nowadays, often only Fortune 500 companies can dial up the volume discounts that help to reduce costs and increase efficiency.  These large companies are able to afford the typical approach of Telecom Expense Management firms, which is to charge expensive software licenses and professional service fees to companies to manage their telecom through a single, online dashboard.

However there are other unique options of TEM that mid-size companies can afford.  For example, a company called vCom Solutions provides the software and professional services for free.  No charge.  Instead, vCom distributes the carriers’ services — such as Verizon or Sprint — to its customers and uses its wholesale buying power to pass along savings.

Gary Storm, CEO and founder of vCom Solutions, said that the high cost and complexity of telephone bills and service hassles with the phone company are making the carrier direct model cumbersome and obsolete.  Tomorrow’s businesses will expect telecom service to be a low-cost commodity with the invoicing and carrier relationships left to a management firm.

“From our company’s earliest days we recognized the significant transformation that was going to happen in telecom,” said Storm.  “It’s why we continually invested in the development of software-as-a-service products.  Technology has now reached a point where the transition from a ‘carrier direct’ model to a ‘distribution’ model is happening.”

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.