#MobileMonday – Know Your Stakeholders Part III: Departments

March 9, 2015

Just as End Users have needs, so do the departments they work in. For example, a sales team typically has need of multiple mobile devices, including mobile phones, laptops, tablets, and hubspots. Appropriate data and minute allocation is critical, and for global teams, roaming must be taken into account.

Managers of the teams are responsible for the productivity and success of their teams, for enforcing the mobile policies, and for balancing their budgets.  Gaining their input and buy in is critical for mobile strategy success and can be instrumental in achieving business group and corporate goals.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.