#MobileMonday – Know Your Stakeholders V: The C-Level / Executive Suite

March 23, 2015

The final part of the stakeholder pyramid is the C-Level / Executive Suite. This group, which can include board members, is primarily interested in high level benefits and risks and has a vested interest in ensuring that any policies implemented support company goals for growth and success. They are also key sponsors and approvers of budgets and policies, and as they determine these, they need to consider productivity, employee engagement, and operational costs.

It may seem counterintuitive, but having a freer mobile policy and allowing access to social media can actually improve productivity: research displayed in Column Five’s infographic showed that employees who are allowed to surf the internet are 39% more productive than employees who don’t. Additionally, internet browsers reported increased psychological engagement and reduced mental exhaustion and boredom. This is an important consideration when evaluating mobile policies such as internet usage.

A final consideration – but a critical one – is that this group needs to understand that the mobile strategy and resulting policies apply to all employees and that they are not exempt. If this group does not agree with a policy, they need to carefully evaluate it and determine if it’s appropriate to include the exemption in the policy – and how that will be perceived in the rest of the organization. We’ve seen instances of policy violations in the senior teams trickling down to the rest of the organization, making the policy ineffective and therefore useless.

Spending the time upfront to identify the needs of each level of the pyramid and balancing with corporate needs can save time and money over the life of the policy as well as preserving the security of company data and networks. It also demonstrates alignment across the organization and can facilitate buy in from the different groups, further ensuring success of the mobile strategy and adherence to policy.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.