#MobileMonday – Learn the Lingo

March 30, 2015

In previous #MobileMonday posts, we’ve explored the stakeholders critical to the success of a mobile strategy in your organization. The next step is understanding the terminology. With increasing demands for flexibility there are an increasing number of solutions available, adding to the confusing list of acronyms.

Bring Your Own Device (BYOD) – any device – including smartphones, tablets, laptops, etc. – or applications that an employee owns and uses at work that connects to the corporate network and / or accesses corporate data.

Choose Your Own Device (CYOD) – like BYOD, but employees must select from a list of employer-approved devices and applications

Consumerization of IT (consumerization) – the introduction of “consumer” technology, including devices, applications, and services, to the enterprise environment

Corporate Liable Employee Owned (CLEO) – the employee owns the device, but the enterprise holds responsibility in terms of liability and payment for the voice and / or data services

Corporate Owned Personally Enabled (COPE) – employers provide the device and applications and maintains ownership and liability; however, employees can use the device for personal use. Employers can leverage volume discounts for devices and services and maintain control over security.

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Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.