New Research Paper from vCom and AOTMP: 7 Telecom KPIs for Business Transformation

June 1, 2013

vCom customers have an unprecedented amount of visibility into their telecom environment. Armed with this valuable data, they are well equipped to implement the KPIs (Key Performance Indicators) recommended by the telecom management industry experts at AOTMP to drive business transformation and enhance the understanding and status of their current telecom investment.

Anyone who wants to turn telecom from a cost center into a strategic business driver will benefit from this paper.

The report demonstrates:

– How to identify, measure, and present the key performance indicators needed by your senior leaders
– How each KPI drives functional and/or organization goals
– The potential causes and effects of any KPI movement
– Ways to enhance the perceived value of the current telecom investment
– Methods for using the KPI data to evaluate new ways to maximize the value of these assets

Click here to download the paper.

Meet our management team

Audrey Bio image

Prior to joining vCom, Audrey was the Chief Marketing Officer of Energy Recovery Inc (NASDAQ: ERII) from 2012-2015 and its VP of Marketing, joining the company as a small start-up organization in 2005. During her tenure, she led the global marketing strategies, built a disruptive global brand by growing revenue 5-fold from $10M to $50M, increased market share from 20% to 90% and completed an IPO. Audrey positioned the company for further growth by uncovering new applications – taking the company from $50M to $5B worth of addressable markets. She has championed product development in cross-functional teams with R&D, engineering and production to successfully launch new products globally.

As a result of building a strong brand, communications and culture, her work received 4 global industry awards in single year by Institute of Engineering and Innovation (IET). She was also recognized as an Innovation Finalist of the Year. Audrey served as a Board member of a non-profit, developed and promoted STEM programs and led philanthropic efforts for low-income families. She holds an MBA from Pepperdine University and a bachelor’s degree in Social Sciences from Michigan State University.